CCMI is a social marketing company focused on youth ages
3 – 20 years, their parents and educators in various countries.
Since 1989 we have delivered free, helpful information or products,
sponsored by business or government departments to target audiences
around the world. We increase youth literacy skills, build their self-esteem,
make the arts more fun for them, expose them to different career options,
explain sustainable development, and much more. In turn, the educators
and parents of youth are enlightened on these subjects. This type of
work is called cause or social marketing.
We blend creativity and innovation with youth learning and fun training,
and marketing expertise. Our team members have work experience with
youth, families and educators – many with 10 to 30 years. Ongoing
global research with all of these groups, as well as in-depth knowledge
of business practices and needs, allow us to create the best partnerships
between them.
Custom-created, cost-effective projects successfully meet audience
needs identified in the research, as well as sponsor-identified goals.
Marketing tools utilized include:
During
the five years that she founded and managed Those Characters From
Cleveland Canada, an American Greetings company, she provided
marketing services for hundreds of youth-focused products and
services, in conjunction with her global colleagues. Carol started
teaching youth in Sunday School at age 10, tutored them while
she was in high school and worked with disabled children while
in university. Helping youth to help themselves is her passion,
which is shared by all CCMI team members, including project managers,
writers, artists, designers and printers.