Some of this information can be learned by marketers as they
work on youth projects. However, the best way is formal training
in these areas, hopefully at the onset of their careers.
Carol Green had the fortunate experience, when she joined the
American Greetings global character licensing operation, to be
trained by expert child psychologists about youth learning and
family dynamics, by veteran youth creatives and marketers about
how to be innovative and responsible, and by veteran youth product
creators about youth play parameters. Carol has used this knowledge
since 1983 and has augmented it continuously with recent studies
on these topics.
In addition, Carol has been working on global youth marketing projects
since 1983. This exposure to creativity, marketing and learning
around the world has allowed her and her team to create projects
that reflect different cultures and philosophies.
There is no other youth marketing company in Canada and few in
the U.S. with this type of expert leadership. Carol has also assembled
a team of partners and suppliers, many with 10-30 years of experience
in youth, family and educational work.
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