Sponsorship of a CCMI social marketing project is an action that benefits not only the youth, parents and educators who take part (at no charge) in the program, but also to the organization which makes the investment. Youth face more pressures and choices than ever before, yet many feel they have little support or sources of relevant information. They also despair for the future. Although education is a tool that breaks down boundaries while broadening the horizons for today’s youth, government funds are continually cut back and often do not provide for the programs which will truly inspire and stimulate students.

When a company sponsors a CCMI program, delivered into schools or public channels, youth are given materials that are creative, exciting and stimulating. Our programs emphasize that learning can be fun and interesting, no matter what the subject or material.