All client work is either created based on industry research or we test a unique project concept at the onset to determine acceptance. At completion, all projects are evaluated by the participants. Industry research is gathered from global studies and polls, youth marketing articles and textbooks, or CCMI's direct communication with target audience members.

For instance, for Industry Canada’s SchoolNet GrassRoots in-school internet service, CCMI reviewed hundreds of K-12 school projects to summarize the top 20 for potential GrassRoots funding.

Quantitative and Qualitative

We work with several youth and family-expert research companies in Canada and the U.S. for focus groups and other one-on-one testing. These companies conduct research on the phone, in malls or research facilities, and a select few in schools. CCMI uses their expertise to help write the questionnaires and interpret the results.

On Line

Through CCMI's affiliation with Big Orbit Inc.’s Reactorz™ we have access to their online youth panel of thousands of North American youth aged 8-22. This group can be questioned to simply test key youth issues or some parts of our client work.